Kolekce

Ručně vybrané sady skillů, které spolu fungují. Jeden příkaz nainstaluje celou sadu.

Conversion optimization

Find where shoppers drop out, fix the product page and checkout friction behind it, and read A/B tests correctly before you ship the winner.

ga4-funnel-analystproduct-page-cro-reviewcheckout-friction-auditab-test-readout
4 skilly

E-shop SEO essentials

The store-specific SEO basics: what Search Console says is slipping, which filter URLs to index, valid product schema, and category pages worth ranking.

search-console-auditorfaceted-navigation-seo-auditproduct-schema-validatorcategory-page-copy-writer
4 skilly

Google Shopping feed, start to finish

Get a product feed approved and selling: clean identifiers and attributes, rewrite titles, fix Merchant Center disapprovals by lost revenue, then split products into margin-based c...

gtin-identifier-auditorproduct-attribute-extractorproduct-feed-optimizermerchant-center-disapproval-fixer +1
5 skillů

Profitable Google Ads for stores

Set targets from real contribution margin, then tune Performance Max and Shopping against them, and check that ad revenue matches the backend before trusting ROAS.

break-even-roas-calculatorfeed-custom-label-plannerpmax-asset-group-reviewershopping-search-terms-miner +1
5 skillů

Retention and aftercare

Win back carts and lapsed customers, ask every buyer for a review the same way, answer where-is-my-order fast, and learn why products come back.

abandoned-cart-sequencepost-purchase-review-requestwinback-segment-plannerorder-status-reply-drafter +1
5 skillů

Selling across Europe

Take a catalog to new markets: translate it with a glossary, map it to Heureka, Zbozi.cz and idealo, adapt listings for Amazon, Allegro and Kaufland, and price against local compet...

catalog-translation-localizercomparison-feed-mappermarketplace-listing-adaptercompetitor-price-brief
4 skilly

Store analytics you can trust

Audit GA4 ecommerce tracking, reconcile it with backend and Ads revenue, find the funnel step that got worse, and send a one-page KPI report every Monday.

ga4-ecommerce-event-auditorrevenue-discrepancy-reconcilerga4-funnel-analystweekly-store-kpi-report
4 skilly