Audit GA4 ecommerce tracking, reconcile it with backend and Ads revenue, find the funnel step that got worse, and send a one-page KPI report every Monday.
Audits GA4 ecommerce events against Google's schema (currency with value, transaction_id, items, value = price x quantity) and matches purchases to backend orders, returning a prioritised fix list for developers.
Reconciles backend, GA4 and Google Ads revenue with an order-level join and a line-by-line bridge (VAT and shipping, time zones, consent, gateway loss, test orders, click vs conversion date) for store owners and analysts.
Builds a session-level GA4 checkout funnel, tests which step worsened against the store's own baseline, localises it by device and channel, and proposes one fix with a way to confirm it.
Writes a one-page Monday KPI report for store owners: backend revenue, orders, AOV, conversion, MER and refunds versus last week and last year, with noise tests and at most two decisions.