Profitable Google Ads for stores

Calculates break-even ROAS, PNO/COS and target ROAS per category and campaign mix from contribution margin (COGS, fees, fulfilment, returns), on the same VAT and shipping basis as your Google Ads conversion value, with all arithmetic shown.

Plans custom_label_0-4 from your own margins, VAT-correct break-even ROAS and sample-safe performance tiers, and outputs a mapping file for a supplemental feed plus the Shopping or PMax structure each label drives. For PPC specialists.

Reviews Performance Max asset groups for Merchant Center retailers: product ownership and overlaps, unserved products, asset gaps against Google's specs, message match, signals, brand exclusions and Final URL expansion, with proposals for a human to approve.

Mines Shopping and Performance Max search terms into collision-tested negatives (match type and level), watch terms and winners to protect, using n-grams and a sample-size rule instead of guesswork; for PPC managers.

Reconciles backend, GA4 and Google Ads revenue with an order-level join and a line-by-line bridge (VAT and shipping, time zones, consent, gateway loss, test orders, click vs conversion date) for store owners and analysts.