The store-specific SEO basics: what Search Console says is slipping, which filter URLs to index, valid product schema, and category pages worth ranking.
Turns a Search Console performance export into three ranked lists for a store: pages losing clicks with the cause split into demand, ranking and CTR, under-clicked queries against the site's own CTR curve, and URLs competing for one query.
Decides facet by facet which filter URLs on an online store should be indexed, consolidated, noindexed or blocked from crawling, using crawl, log and Search Console data, and lists crawl traps with a safe rollout order.
Audits a product page's JSON-LD against Google's merchant listing and product snippet rules and against the visible price, stock, ratings and written shipping/return policy, then lists errors, gaps and confirmed fixes.
Writes the title, meta, short intro, buying guide and evidence-based FAQ for a store category page from the category's dated product export and Search Console queries, with every number traceable and unsupported claims flagged.