Audits the checkout from cart to withdrawal flow using GA4 step data and a mobile guest walkthrough, ranks friction by severity and reach, and lists EU must-fixes such as the order button and pre-ticked extras.
Reviews a product page template against the shopper's real purchase questions and EU price, review and safety-info rules, and returns ranked test hypotheses with metrics for store owners and CRO specialists.
Reads out an e-commerce A/B test in the right order: SRM chi-square, pre-registered primary metric, sample size and peeking, effect with confidence interval, guardrails and novelty, then ship, don't ship or inconclusive.
Audits on-site product search from GA4 view_search_results data or vendor logs plus a hands-on test set (zero results, no-click queries, diacritics, SKU/EAN, filters, mobile) and ranks fixes by lost revenue.
06238d ago
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