Mines Shopping and Performance Max search terms into collision-tested negatives (match type and level), watch terms and winners to protect, using n-grams and a sample-size rule instead of guesswork; for PPC managers.
Plans custom_label_0-4 from your own margins, VAT-correct break-even ROAS and sample-safe performance tiers, and outputs a mapping file for a supplemental feed plus the Shopping or PMax structure each label drives. For PPC specialists.
Reviews Performance Max asset groups for Merchant Center retailers: product ownership and overlaps, unserved products, asset gaps against Google's specs, message match, signals, brand exclusions and Final URL expansion, with proposals for a human to approve.
Reallocates a fixed monthly budget across Shopping and Performance Max campaigns by margin-based break-even, lost IS to budget vs rank and marginal return on matured data, as stepwise moves for the owner to approve.
06538d ago
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