Turns a Search Console performance export into three ranked lists for a store: pages losing clicks with the cause split into demand, ranking and CTR, under-clicked queries against the site's own CTR curve, and URLs competing for one query.
Decides facet by facet which filter URLs on an online store should be indexed, consolidated, noindexed or blocked from crawling, using crawl, log and Search Console data, and lists crawl traps with a safe rollout order.
Writes the title, meta, short intro, buying guide and evidence-based FAQ for a store category page from the category's dated product export and Search Console queries, with every number traceable and unsupported claims flagged.
Audits a product page's JSON-LD against Google's merchant listing and product snippet rules and against the visible price, stock, ratings and written shipping/return policy, then lists errors, gaps and confirmed fixes.
Builds and checks the 301 map for a store moving platform, URL structure or domain: multi-source URL inventory, ID/SKU/EAN matching before fuzzy, discontinued and filter URLs, chains, canonicals, hreflang and post-launch checks.
07738d ago
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Works on its own on a server: watches Merchant Center, sends GA4 reports to Slack, files invoices from Gmail.
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