Post-purchase review request
A review request that arrives before the parcel gets ignored or earns a "haven't received it yet" one-star. This skill times requests after delivery, keeps them short, and stays inside review platform and consumer protection rules.
When to use
- Setting up or fixing a review flow in an ESP (Klaviyo, Mailchimp, Ecomail) or a review platform (Trustpilot, Google Customer Reviews, Yotpo, Judge.me).
- Review volume is low or reviews mention delivery problems the request itself caused.
Input
Order data with the delivery event (carrier "delivered" status or estimated delivery date), product type, the review platform and its rules, the store's voice guide, and the support address.
Timing
Count from delivery, not from purchase:
- Consumables and cosmetics: 10–14 days after delivery (they need to try it).
- Apparel and shoes: 5–7 days (after the return window decision is mostly made).
- Electronics and furniture: 14–21 days.
- No delivery event available: estimated delivery + 5 days, and say that the timing is estimated.
- One reminder at most, 7 days later, only to non-responders. Suppress both if a return or support ticket is open.
Rules
- Ask every customer, the same way. No review gating: never route happy customers to the public platform and unhappy ones to a private form.
- No incentive tied to the review's content or rating. If the store offers anything for a review, it must go to every reviewer regardless of rating, and must be disclosed; many platforms (Google, Amazon) ban incentives completely, so check the input platform rules and flag.
- Never write, suggest or pre-fill review text, and never invent ratings or quotes.
- Name the product and show its image; one tap to a star rating if the platform supports it.
- Body under 80 words, one CTA, a line on how to reach support if something went wrong.
Output format
Trigger: delivered + 7 days (apparel) · reminder +7 days · suppress if return open
Subject: How are the Speedcross 6 working out?
Body:
Hi {{ first_name }},
your {{ item_name }} arrived last week. Once you've had them on a trail or two,
would you tell other runners how they fit and grip? It takes a minute.
[Rate {{ item_name }}] -> {{ review_url }}
Something wrong with the order? Reply here and we'll sort it out.
Tags used: {{ first_name }}, {{ item_name }}, {{ review_url }}
Policy flags: none (no incentive offered)
License
MIT